Review all marketing activities and only cut those that are not delivering. Only keep activities that have been proven to yield results. Testing and measuring your marketing activities is key to this and if you don’t yet do it, shame on you! Get a measurement system in place pronto.
What you will do next is prepare a web page that uses the keyword or related keywords as the subject for the page. However, we still have to a bit of work to do before we start designing and building the page. So now let’s move up the list to the Unique Selling Proposition, or USP.