People need trust in order to buy. Without sharing your opinion, you won’t be able to allow your readers into your world. In order to buy on the internet, people need to feel that they know the seller. By adding some of your personality to the mix, this is going to give them what they need to build a relationship with you. Internet marketing is all about the relationship and the connection. What is love? Most would say it’s a fuzzy feeling, something that’s warm deep inside of you that makes you feel good. Or perhaps it’s a feeling of being comfortable and happy when you’re around that person. Some relate it to sexual ecstasy. Others might suggest the bond you feel between parent and child, siblings, spouses, and so on. Most of this love, even the sincerest, comes with expectations. And these expectations are from programming shared to you from birth and on.